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Marketing Manager

Edward Jones

Mississauga, ON
Job Code:
  • Arts / Entertainment / Media
  • Financial Services
  • Management
  • Marketing
Edward Jones
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Job Details

At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 14,000+ branch offices where our more than 7 million clients live and work. A typical branch office has one financial advisor who meets with clients face-to-face and one branch office administrator who enhances the team's ability to build deep relationships with clients. Headquarters associates in St. Louis and Tempe provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. Edward Jones currently has more branch offices than any other financial services firm, and we continue to grow to meet the needs of long-term individual investors.

Department: Financial Advisor Talent Acquisition

The Talent Acquisition Marketing Manager is responsible for supporting the firm's Financial Advisor Talent Acquisition (FATA) efforts and requires a combination of direct and indirect leadership, marketing, communication and collaboration skills. They are responsible for developing and executing a strategic recruitment marketing business plan to drive candidate flow and ultimately hires.

Would you be motivated to work in support of major firm initiatives while developing and executing business plans utilizing integrated marketing disciplines such as digital, print, advertising, research, communication, and vendor management? Are you a leader who can get results through others, both on your team and across the company, in a fast paced environment? If so, continue reading about how the Talent Acquisition Marketing Manager at Edward Jones could be the first of many steps in your Edward Jones career!

Key Responsibilities:

  • Responsible for developing and executing strategic marketing campaigns that drive candidates to consider the Financial Advisor position as a career option

  • Provide approval at key tactical milestones of marketing campaigns:
    • Creative: messaging and images to ensure targeting is accurate

    • Sourcing strategies research: tools and new sourcing strategies

    • Metrics: selecting/tracking campaign metrics (i.e., database marketing, marketing collateral usage, etc.)

    • Evaluation: determining success/failure, and presenting results to senior management

  • Provide work and creative direction to vendors as well as manage the daily relationship

  • Manage advertising expenses by ensuring cost stay within projected amounts

  • Lead and develop the FATA Marketing team associates

  • Partner with Canada Marketing and Communication team to leverage alignment opportunities and share/coordinate business plan strategies that help increase branch awareness in Canada

  • Partner with FATA Director and Talent Acquisition Teams to support marketing campaigns identified in each regions business plan

  • Collaborate and develop deep relationship with US FATA Marketing team. Provide recommendations on which US FATA marketing strategies to adopt in Canada, tailor as needed, and determine support level required

  • Responsible for developing and executing sourcing strategies (such as career development events, professional organization affiliations, building candidate channels, etc) that drive candidate flow and ultimately hires.
  • 10+ years of professional recruiting experience, demonstrating increasing levels of responsibility in talent acquisition.

  • 5+ years of Leadership and strategic marketing or 5+ years of marketing in the financial services industry, demonstrating increasing levels of responsibility.

  • Bachelors degree in Marketing or Business, Masters inBusinesshighly preferred
Depth of Knowledge:

  • Solid understanding of candidate target pools.

  • Ability to provide guidance and direction to FATA regarding marketing needs/activities.

  • Broad knowledge of marketing disciplines and ability to maximize knowledge and experience to accomplish the required outcome.

  • Ability to develop and follow processes to ensure efficient workflow management.

  • Thorough knowledge of Finance Advisor recruitment objectives and positioning strategy of other firms.

  • Thorough understanding of the Financial Advisor career opportunity.

  • Understanding of the legal and regulatory requirements regulating marketing.
  • High-level understanding of the firm's divisional business objectives, the targeted groups of applicants and ability to formulate and execute marketing plans in support of increasing candidate flow.

  • Ability to effectively manage and evaluate the products and services of external agencies and vendors.

  • Able to effectively present to all levels within the firm, including senior and executive management.

  • Basic understanding of database technology and how it might be used to enhance marketing strategies and programs.

  • Demonstrates analytical skills in identifying metrics to determine success or impact of program.

  • Demonstrates general financial analysis in calculating ROI, NIR or other financial metrics in addition to experience managing budgets.

  • Working knowledge of social media and online marketing tools (search, display, e-mail, etc.)

  • Proficient in Microsoft Word, Excel, PowerPoint
Problem Solving:

  • Guide and assists the marketing team in working towards mutually acceptable solutions.

  • Requires managing competing priorities.

  • Ability to deliver unique problem-solving processes to determine the most effective, appropriate and cost-efficient ways to implement marketing solutions to a business objective that also aligns with the firm's goals.

  • Leverages knowledge, skills and experience to manage multiple priorities, resources and initiatives.

  • Provides broad marketing consulting to FATA to help them accomplish their objectives.
Decision Making:

  • Position influences type of candidates recruited and hired to financial advisor opportunity and ultimately influences growth objectives for firm.

  • Must manage competing business priorities and looks for ways to align and move the firm towards solutions-based messaging.
Span of Influence:

  • Influences messages that reach thousands of potential hires.

  • Serves as a dedicated resource to FATA in executing marketing materials, messages and campaigns.

  • Responsible for hiring, coaching, performance reviews, promotions and other human resource responsibilities.

  • Leverage across business areas and divisions to develop marketing strategies.

  • Reaches across vendor relationships to communicate needs and represent the FA TA objectives.

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