1+ months

Product Commercialization Manager

New York, NY 10176
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**Job Description:**

An experienced individual contributor who develops and executes product readiness, launch, positioning and engagement plans to ensure go-to-market readiness of GTS solutions. The role focuses on creating and leading innovative adoption strategies, effective communication plans, and robust client and employee education plans that support achievement of product and organizational goals. External audiences include current and prospective clients. Internal audiences include GTS, plus key business partners. Activities include campaign & project management as well as written and visual content design and development, including client communications, promotional materials and digital design.

+ Drive product launch campaigns (planning, internal marketing, external marketing, digital plans) of new products/enhancements to market.

+ Develop and execute innovative campaigns to deliver cross-product solutions to increase market presence, client engagement and client adoption.

+ Drive internal commercialization messaging and training that educates and informs Product, Sales, Relationship Management and Service teams.

+ Write and edit strong communication content, integrating visual elements, across multiple channels and audiences marketing fact sheets, client and conference presentations, digi-collateral, thought leadership, award submissions, etc.

+ Develop and edit content to assure clarity and alignment with bank brand and writing style standards.

+ Originate thought leadership, challenge conventional methods and continually drive change and continuous improvement.

+ Maintain a competitive intelligence loop that gives GTS a clear informational advantage.


+ Five to seven years of strategic marketing / communication experience including digital marketing within a financial institution

+ Five or more years of documented successful project and campaign management experience, including experience in managing end-to-end commercialization plans

+ Proven experience to write compelling copy/tell a powerful story across various audiences and mediums; including experience writing educational, technical and regulatory copy

+ Familiar with visual design and collateral production methods

+ Strong networking skills, including experience interacting with multiple departments involved in a Go-to-Market campaign (i.e. Marketing, Corporate Communications, Learning, TFSO, Product, Treasury Sales) on a regional and global basis.

+ Proven ability to influence others when promoting and selling ideas.

+ Desktop publishing experience with exceptional MS office skills PowerPoint, Word and Excel

+ Bachelors degree in marketing, communications, or a similar field is required

+ Commercially astute and marketing-minded; familiarity with treasury products preferred

**Posting Date** : 03/26/2019

**Location** :



- United States

**Travel** : Yes, 15% of the time

**Full / Part-time** : Full time

**Hours Per Week** : 40

**Shift** : 1st shift

**Assistance for Applicants with Disabilities**

Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .

**Diversity & Inclusion**

At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

**Frequently Asked Questions**

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  • Banking / Finance
Posted: 2019-03-28 Expires: 2019-09-28

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Product Commercialization Manager

Bank of America
New York, NY 10176

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