23 days old

Marketing Specialist, Global Conferences

Gartner, Inc
Irving, TX 75060
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  • Job Code
    npNnl6eoVAI8
What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global conferences each year. You'll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our Conferences team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

The Conference Marketing Specialist is responsible for the execution of marketing strategies and sales enablement initiatives to achieve or exceed commercial exhibitor goals within a culture focused on results, accountability, relevance, innovation and speed to market. Responsible for supporting marketing initiatives and sales needs across a variety of channels and activities pre, during and post-conference.

Primary Responsibilities

  • Assist marketing manager in implementing annual marketing strategies to drive exhibitor acquisition and retention across NA/LATAM conference portfolio
  • Act as a key support to global marketing managers with their core assignments: branding, experiential programs and digital
  • Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets
  • Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience
  • Assist marketing manager in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth
  • Support exhibitor sales team with ad hoc requests as needed throughout selling cycle
  • Manage and update content management system and related sales tools
  • Produce marketing material to enhance sales productivity - PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports
  • Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to
  • Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines
  • Coordinate the logistics involved in conference execution, from experiential programs to sales support
  • Comprehensively oversee conference budgets and manage the procurement process

Job Requirements

  • Complete additional projects as required and support corporate goals related to conferences
  • Experience of attending, exhibiting or organizing seminars/conferences
  • Travel to conference is required (20%)
  • BS/BA Marketing, Communications or related field
  • At least two years B2B marketing experience
  • Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
  • Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
  • Strong written and verbal communications skills and copywriting/editing/proofreading experience
  • Experience sourcing and managing content development and publishing
  • Experience of working with a content management system
  • Knowledge of integrated multi-channel marketing
  • Understanding of graphic design/print production processes
  • Understanding of the IT industry and key market forces
  • Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)

Job Requisition ID:43155

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Posted: 2020-02-02 Expires: 2020-03-02

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Marketing Specialist, Global Conferences

Gartner, Inc
Irving, TX 75060

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