24 days old

DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

EA
Redwood City, CA 94063
Apply Now
Apply on the Company Site
  • Job Code
    159386

DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

EA is looking for a Director of Marketing & Communications Strategy to work across a portfolio of exciting games, including games across the Star Wars franchise. You are naturally curious, an inspiring and insight-driven thinker, a thoughtful contributor and mentor to a team of talented strategists, and a collaborative partner to Brand, Game Development, Activation and cross-functional teams.

THE TEAM

EAs Marcom Strategy is the team responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We use both left brain and right brain thinking to boldly chase the next insight that will progress marketing in our industry and beyond.

KEY RESPONSIBILITIES

  • Craft the marketing campaign strategies for our games
  • Interpret quant and qual insights from a variety of sources Marcom Intelligence, Analytics, Consumer Insights and implements those best practices and insights into our marketing strategies
  • Proactively champion the strategies and work of the team to internal stakeholders
  • Collaborate with our internal CDs, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
  • Focus not only on the ideation of the strategy, but also partners with the Activation and cross-functional teams to ensure quality and integrated execution of the strategy
  • Partner with our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
  • Establish the KPIs to measure the performance of the campaign

REQUIREMENTS

  • Experience: 7+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
  • A leader: an inspiring and influential voice across an organization with experience selling in creative ideas to different audiences
  • A natural born storyteller: an innate understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
  • A proven creator: a rich CV of break through activations and content across a variety of mediums
  • Lives and breathes integrated marketing, understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
  • Insights: an ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms.
  • You enjoy gaming and have a love for the rich mythology and culture around entertainment storytelling.






Categories

Posted: 2020-02-01 Expires: 2020-03-01

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

EA
Redwood City, CA 94063

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast